Iro

  The IRO collection was founded in Paris by brothers Arik and Laurent Bitton in 2004; it has grown into a sought after brand for the lovers of quintessentially Parisian fashion. With its rock and roll roots and nod to street style IRO is now a label with an international following.

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The IRO collection was founded in Paris by brothers Arik and Laurent Bitton in 2004; it has grown into a sought after brand for the lovers of quintessentially Parisian fashion. With its rock and roll roots and nod to street style, IRO is effortlessly cool with its chic jackets, that can be surprisingly classic,worn by some of the worlds most fashionable women. IRO is now a label with an international following with celebrities such a Gwyneth Paltrow spotted in IRO on many an outing.

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