Introducing Rosie Fortescue Jewellery at Stanwells: The Interview

Rosie Fortescue Jewellery

We absolutely love introducing a new brand to the Stanwells family and this month we have a sparkling new addition.

Many of you may know her as one of the stars of the channel 4 hit show, Made in Chelsea, but to us she is the creator of a truly stunning line of jewellery. 

Yes, we are of course talking about the fabulous Rosie Fortescue, and today we’re chatting to her about the latest collection in her jewellery line, and finding out a little more about where her inspiration comes from.

So without further ado, let’s get into it.

#1 – Hi Rosie, it’s wonderful to be chatting to you! Let’s start from the beginning – Where did your ambition to create your own jewellery range begin?

“I have been obsessed with jewellery for as long as I can remember. I was a magpie as a child, constantly going through my mother’s jewellery and trying her rings on!”


#2 – Was there anything in particular that triggered you to finally make the dream a reality?

“I wanted to have all of my ducks in a row and everything in order before launching. I took about 6 months to sample with the factory, set up the business and make a plan for the year ahead. I had been thinking about it for a few years and had all these ideas and sketches ready to go, but I knew I had to wait until I was also able to allocate time to the company to give it the best chance!”

Rosie Fortescue Campaign

#3 – How did you and your team work together on the range? What was involved in the process?

“My brand is just me! I draw like a baby, sadly, but my factory team is amazing at creating CAD drawings. I draw with measurements, then they send the CAD. I then select the metals and stone colours, and make a few changes here and there to the CAD drawings.
“Samples are made and sometimes changed slightly, then the orders are placed. I have some hoops coming out (hopefully before Christmas) using Swarovski stones, and I’ve changed the sample 4 times. I am a perfectionist and it’s essential that everything is perfect, although now it’s touch and go for the Christmas sales!”


#4 – You’re a busy bee – how do you fit the jewellery business around your day to day life?

“I work until late most evenings and always at the weekends. I have to find the time, because if I am not working on it, nothing gets done!”


#5 – Are there any designers, collections or other influences that inspired your own designs?

“I am mostly inspired by architecture, shapes, angles, and colours that I see day-to-day in London. I always keep my eyes open for new inspiration, especially when I’m travelling.”

Rosie Fortescue Campaign Imagery

#6 – Do you have a favourite piece/pieces in your collection?

“I basically never take off my Huggy Hoops and Tight Chain Necklaces. The Hand Cuffs are also the perfect statement accessory.”


#7 – How has the business grown and evolved since launch, and what do you have planned for the future of the range?

“I have launched three collections now, and each new day is just as exciting as when I started. Every day is different, I am still learning and committing to hopefully making the brand a huge success!”


#8 – Do you have a piece of jewellery or a keepsake you absolutely love for sentimental reasons?

“Yes, a vintage Rolex I bought a few years ago. I adore it and feel lost without it!”

Campaign Imagery - Rosie Fortescue

#9 – We’ve all recently been treated to lots of fashion excitement at London Fashion Week – what was your highlight this year?

“Unfortunately I actually missed London Fashion Week for Ibiza this year, but I came back in time to set up my stand at the London Fashion Week Festival, which was fantastic.”


#10 – And finally, do you have any advice for anybody who might want to start their own jewellery line / business?

“It’s not easy, but if you love it enough it won’t feel like work!”

Thanks so much Rosie for taking the time to chat to us, we’re so excited to have the new Rosie Fortescue Jewellery collection here at Stanwells! 

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