Brand of the Month – IRO Paris
Love Paris? How about New York? Now what if we told you you could find the spirit of both incredible cities in one place? You can, and that place is called IRO. The new season collection of IRO clothing has landed at Stanwells, and we’ve fallen head over heels. So much so that we simply had to name this lovely label as our next Brand of the Month.
Get to Know IRO
IRO Paris is a French label created by brothers and former music producers, Laurent and Arik Bitton. By combining bold New York style with high-end, French sartorial sophistication, the Bitton brothers have managed to pack their collections with vibrant personality and fresh ideas, all inspired by their love of architecture, music and design.
Made especially for the experimental women of the world, IRO clothing rapidly rose to fame across the world with its head-turning reinventions of traditional shapes. Now a firm fashion favourite with women from Europe and America to Canada, Korea and Australia – not to mention the team here at Stanwells – IRO Paris has well and truly earned its place as our Brand of the Month.
As always, we have picked out a few of our absolute favourite styles to show you, so you can dress up your wardrobe with the freshest of spring styles. Here they are, in no particular order:
The Nanopo Jacket
There’s something wonderfully retro about this dazzling jacket, don’t you think? Retro, yet somehow so very current. The IRO Nanopo Jacket is crafted from crisp white denim, a classic fashion staple for spring and summer, but the stars of the show are of course those stunning sparkle sequin sleeves. They transform this timeless jackets style into something entirely new, creating a piece that can be worn during sunny spring days and cool summer evenings. Layer it over your favourite summer dress and sparkly accessories for a casual, party-ready look that’s guaranteed to get people talking.
The Berwyn Silk Top
Spring just isn’t spring without a cami top, and this one has shot straight onto our favourites list for the new season. The IRO Berwyn silk top is everything you need from a new season essential; it’s light, floaty, elegant and versatile. Wear it under a jacket with white jeans for a casual summer daytime style, or pair it up with suit pants and heels for an elegant evening look that wouldn’t look out of place at any time of the year. The Berwyn top is made with 100% silk, so you’re getting pure luxury from the straps down to the hem, and that elegant tulle net trim adds an extra layer of chic Parisian style to this already stunning camisole top.
The Ashville Biker Jacket
We’re particularly fond of jackets this season, so we couldn’t resist showing you this one as well. Spring is prime motorcycle season so the biker jacket style is hot right now, and the IRO Ashville biker jacket is a stunning example of how great this look can be. The pale pastel blue colour is perfect for springtime, giving a lighter and more easygoing feel to the traditionally dark biker aesthetic, while the rest of the design holds true to the classic look. You can layer it over cami tops and denim during the day or wear it with your favourite dresses to create elegant summer evening styles. However you style it, the Ashville is a guaranteed breath of spring air for your wardrobe.
And our SS18 fashion collection doesn’t stop there. You can view our full IRO clothing range here, and there’s plenty of stunning women’s designer footwear, women’s boutique clothing and accessories from a whole host of exciting designer brands to discover online and in store.