IRO: French brothers Laurent and Arik Bitton founded IRO clothing in 2004, after having had their own music production company and rock group in New York City. They bring rock and roll styling to this now cult designer fashion label, perfect for those looking for edgy styling in a cool, casual way. Now famous for their sequin IRO biker jacket and sexy IRO leather, IRO has grown into a fully fledged collection. IRO clothes put a French touch on NYC street style. Look for functional, yet sexy, dresses and jeans, plus cute IRO boots, pretty shoes and slouchy bags.