
Joseph Joseph Ettedgui launched his fashion label in 1983 after the huge success of the London-based Joseph designer boutiques. Signature clean cut styling with masculine shapes, Joseph tailoring and fabulous Joseph hand knits are still the staples of this ever cool label. Joseph is now a worldwide fashion success story with women revisiting the Joseph collection every season to find their stylish wardrobe basics. Louise Trotter is now head of Joseph design team and continues to create the Joseph label's signature styles with touch of re-invention for today’s stylish women.