Daniella Helayel was born and raised in Brazil; surrounded by spectacular nature, sunshine, weekends spent swimming at the beach and a laid-back, easygoing attitude to life. Most women find themselves asking where we can seek out that perfect dress; Daniella’s answer? Design your own! And so Issa was born. At that time Daniella was making clothes for herself and a few friends; experimenting until Issa had its first catwalk show in February 2003. Now the Brazilian designer oversees a label that sells around the world. The result is a label which focuses on creating dresses to make women feel comfortable, confident and chic with a motto of “Issa for all!”. In fact the Issa woman can be anyone who wants to be elegant and enjoy being feminine whilst always on the move with her eventful lifestyle.