This American brand started life in 1845 in Connecticut as the Waterbury Watch Company but it wasn't until 1949 that it was renamed Timex. Blending "traditional design, contemporary details and technological innovation", the company solidified its position as one of the world's most popular timepiece manufacturers with a reputation for highly durable pieces and the catchy "it takes a licking and keeps on ticking" slogan. Choose from a range of sporty-chic styles to wear all day long.