Zoe Jordan formerly a bond trader started her fashion label Irwin & Jordan in 2006 and fulfilled her childhood dream. Selected by a panel from the British fashion Council, Elle magazine and five of the UK`s top independent boutiques including Stanwells, Irwin & Jordan fashion is tipped as a rising star in the fashion world.

Embracing understated elegance and laid back style in a soft palette in washed silk, cashmere, tweed and lace in classic country jackets and sexy lace bodice front jersey dresses, skirts, trousers and shirts.

The brands ethos of "thrown on glamour" in luxurious fabrics with classic silhouette makes Irwin & Jordan a brand on the asset.

Look out for the in store promotions with Irwin & Jordan, Elle magazine at Stanwells this Autumn and featured in the October issue of Elle

styles available in store now:

Irwin & Jordan silk printed dress

Irwin & jordan magnum top in marble

Irwin & Jordan remington silk coat dress in oyster

Irwin & Jordan magnum top in  oyster silk

Irwin & Jordan shetland sequin tunic

Irwin & Jordan berretta lace pannel dress

Irwin & Jordan berretta sequin pannel dress

There used to be a perception that to be a British designer of note you needed to begin your career as a tortured genius; slaving away in an east London squat. Today things are different. Since I started editing Elle six years ago, there has been a realisation among new British designers that you need to know as much about profit and loss as you do about tailoring. I knew Christopher Kane was going to be a star not because his first show in 2006 was packed with the world's most influential fashion press, but because he (and his partner, sister Tammy) talked me through their business plan in a meeting to find sponsorship. He'd already announced he wouldn't be sending celebrities free clothes.

And he's not alone. Erdem, whose clothes have been worn by Sarah Brown and Samantha Cameron, and the critically acclaimed Giles Deacon are among a new wave of business-savvy designers. The fashion industry is the second largest employer in the country, producing around £8bn worth of goods a year. But it is difficult to get into the industry, and harder to stay there. Now the spotlight is shining on London fashion week (with brands such as Burberry and Aquascutum choosing to show here instead of Milan), we need to nurture emerging talent and capitalise on its new-found professionalism.

Which is why, in this month's October issue (in partnership with the British Fashion Council), Elle is announcing the winners of our Talent Launch Pad initiative. We've found, with a panel of retailers from around the country, six new names we think have the potential to become successful businesses. We're putting their pieces into boutiques such as Cricket in Liverpool and Stanwells in Lymington, where they'll hang alongside Louis Vuitton and Céline. The next step? Making sure they become, and stay, household names.

Lorraine Candy is editor-in-chief of Elle magazine.

 The label of the moment Halston Heritage continues to excite with its iconic pieces and the collections 70`s retro vibe. Just arrived, the fabulous black cashmere mix link buckle cape, plus the short black trench coat both to wear with the Halston Heritage leather jersey insert leggings.

 New to the UK and Stanwells for Autumn/ winter 2010 is Duffy the New York based knitwear designer. Duffy`s collection of georgeous cashmere and cashmere mix cardigans, sweaters, coats and leggings are now instock in a soft colour pallette of tone on tone greys.

styles available in store:

Duffy fine knit cashmere top

Duffy long tee in anthracite

Duffy wool and cashmere sweater

Duffy waffle knit military cardigan

Duffy anthracite ribbed knitted leggings

Duffy cap sleeve zip neck tunic

Duffy wool & cashmere cardigan

Here’s Kylie Minogue in her new Doma AW2010 jacket.
Style: black lamb
Cheryl Cole has also been seen with the style 3728!

New instore and online...

Hoss Intropia

Cult Spanish label Hoss Intropia has arrived in store and online at Stanwells. An eclectic mix of dresses, tunics and jackets in unusual printed and hand beaded fabrics. Great knitwear in edgy designs all in a muted palette of grey, petrol, stone and black.

New instore and online...

MILLY NEW YORK

Take a look at the latest collection from Milly New York at Stanwells instore and online. A Parisian inspired look in hue`s of almond, camel and black. Fabulous coats, chic chiffon blouses and sassy skirts. All with a grown up feel of Chanel style sexiness...

Argentinean designer Doma's  uber chic  collection of soft washed leatherjackets are now instore and online. The 'must have 'black leather jacket makes a statement in Doma with the fabulous cross quilted fitted jacket , the vintage wash biker and the super soft long bomber with knitted collar and cuffs. Great for you transitional wardrobe  and will take you from day to evening to wear with jeans or over a cocktail dress...

James Jeans fabulous Randi high rise cigarette leg jeans in dark wash indigo. Both flattering, comfortable and a perfect fit. These jeans have a sophisticated edge. Soft baby cord James Jeans twiggy leggings in berry, a great seasonal addition to your wardrobe. Wear them with high heels or tuck into boots.

The Houlihan J Brand`s sell out skinny cargo pants are now available in dark indigo wash. Super soft, stretch japanese cotton with skinny cropped zip bottom legs. These are the "must have" pants of the moment. Available online and instore.

The "must have" style of the season is the Houlihan skinny cargo pant in super-soft Japanese denim. Available early autumn in dark navy wash, khaki and the later drop being in "leather look-alike" coated cotton in a deep brown.

Penelope Chilvers was initially inspired by the classic Spanish riding boot, but the range has grown into an international fashion brand. The first drop of Penelope Chilvers for AW 10 brings the return of the classic clog in chocolate pony skin, plus the equestrian inspired long tassel boot in conker.

Just arrived instore and online Tibi`s military feel in "city chic" dressing in the shape of the navy shift dress with a black chiffon overlay and satin epaulettes, wear this with the highlight of the Tibi collection the appliqued chiffon coat in navy with black ribbon rosette front.

Chantilly lace inspired silk prints in subtle shades of navy and dusky lilac to wear with fabulous belted boucle coats in a soft hue. Altogether a softer, feminine approach to autumn dressing...Heather melange knitted coats with military detail that look great worn with jeans as well as over Tibi`s signature print dresses.

  Just arrived Nanette Lepore`s "secret agent" themed second Fall collection with it`s 007 inspired peices and Nanette Lepore`s fine detailing. The "super sleuth" satin anorak with a velvet back is the collections highlight, with great peices like the "magda mini" and "hush hush" washed leather jacket in black

New instore and online... Nanette Lepore

Just arrived Nanette Lepore`s "secret agent" themed second Fall collection with it`s 007 inspired peices and Nanette Lepore`s fine detailing. The "super sleuth" satin anorak with a velvet back is the collections highlight, with great peices like the "magda mini" and "hush hush" washed leather jacket in black.

The British Fashion Council (BFC) and ELLE magazine today announce the designer ‘BFC / ELLE Talent Launch Pad’ to promote Britain’s new design talent. This new launch pad scheme will complement the showcasing opportunities offered by London Fashion Week by providing selected young designers with the image creation and sales infrastructure necessary to ensure long term business development

Image: Seated L-R: Helene Rapper (Bernards of Esher), Louise Carter (BFC), Helena Christensen, Lorraine Candy (ELLE UK), Tanya Hughes (Talk PR), Sam Ranger (stylist).
Standing, L-R: Sara Berman (designer), Oscar Pinto-Hervia (Hervia Bazaar), Justine Mills (Cricket), Donna Wallis (ELLE UK), Julia Aitken (Stanwells), Anna Park (ANNA).

The BFC and ELLE have drawn together a selection panel consisting of key members of the fashion industry, including British retailers, brand development experts and fashion influencers. The panel is chaired by X.

The panel for 2010 consists of the following:

Coming soon..... SIMONE CAMILLE BAGS "one of a kind, limited edition collection" handmade, comprised of vintage textiles from all over the world. This seasons must have!

New instore and online.... HALSTON HERITAGE

The label of the moment Halston Heritage continues with its 70`s retro vibe. The sell out "Carrie" deep v jersey dress returns in blue for early autumn. Disco print chiffon featuring strongly in mini dresses, soft chiffon shirts and button through shirt dresses. Batwing sweaters, cardigans and tunics in seasonal iris plus split sleeve tops in jet cashmere to wear with Halston Heritage black skinny leggings.

All reduced summer sale stock has now gone down to 70% off. Great reductions on MIH jeans, Tibi summer shorts, See by Chloe shoes, Current Elliott boyfriend fit jeans and many more instore and online...  

New in store and online... Fabiana Filippi

Create a rich look with Fabiana Filippi super luxe cashmere/ silk knitwear for Autumn/ Winter 2010. Chunky knits cardigans, sweaters and leggings in hues of lilac, silver, camel and taupe. Fabiana Filippi is richly understated and never flashy, being very much the trend for this seasons lady luxe glamour...
 

New instore and online..... Metalicus

New in the Autumn collection of Metalicus, the ever popular Australian "One size fits all" body tight range. Two way stretch fabric with ruched tops in coconut. The "kind to yourself" ruched dress in deluxe blue to wear with the "live it up" loose fit cardi in deluxe. Experiment with Metalicus, it will make your wardrobe so much bigger, versitile and comfortable. Easy to travel with, well made, and easy wear Metalicus is perfect for everybody and every day.

Milly New York

Milly New York`s new season collection is a welcome splash of colour. Black teamed with orchid, avocado and ecru in chanel style jackets, sophisticated printed sheath dresses and glamorous knits. Fabulous black Claudette cube coat with a striped bottom and sassy mini skirts and beaded cardigans.

New designer instore.. 'Irwin & Jordan'

"Irwin & Jordan pays homage to the London girl whose classic look flirts with androgynous charm. If simplicity is the ultimate sophistication then Irwin & Jordan is the embodiment of that simplicity."

"Mixing Savile Row tailoring, contemporary cuts and heritage fabrics allows Irwin & Jordan to defy stereotypes of fashion pleasantries.  With a penchant for challenging the lines between dusk and dawn and a taste for effortless elegance, Irwin & Jordan’s quintessential look is unmistakable.

Signature tailored jackets and slouch waistcoats luxuriate as delicate lace t-shirts saunter through an anthology that oozes understated and effortless style. Darling dresses and cropped silk trousers jaunt along as soft jerseys contradict sequin silhouettes creating an eclectic look that pushes the confines of every piece of its collections."

Back In Stock Today, The "CARRIE" Dress, Halston Heritages White Deep V Jersey Dress.
Buy Instore And Online With Next Day Delivery...

50% OFF ALL SUMMER SALE STOCK...

Fantastic reductions on ladies wear, handbags, footwear and accessories.

New Instore and Online...
Nanette Lepore
Animal prints are huge for AW 2010 so get the look with top New York designer Nanette Lepore`s " On trend Leopard prints". A sexy wrap dress plus a glamorous chiffon ruffle neck blouse to team with jeans. A fabulous short sleeve silk sequin top in black or cream that will work well in your transitional wardrobe for late summer. Wear with the seasons must have cropped kick flare pants.

Juicy Couture
Juicy Couture`s late summer offering of travel bags and tote`s in gold or silver mock croc are great for the beach or an every day shopper. A fun pink and cream nylon beach bag which also doubles for hand luggage too.

Halston Heritage
The hottest label of 2010 Halston Heritage is synonymous with the glamour of the 70`s. New in the disco print silk tunic mini dress for a sassy party look. Alternatively, the classic "Deep V Jersey Dress" in horizon blue which will take you from day to evening. Black zip back stretch leggings to team with the retro vibe disco print puff sleeve silk blouse. See the new Pre-fall collection of Halston Heritage with its retro vibe plus Nanette Lepore and Juicy Couture, click on Latest products at www.stanwells.com or see them instore today.

Congratulations Inna Pollak from Grenwich, USA you are the winner of the fabulous Halston Heritage silk dress as worn by SJP in sex and the city 2. So in true SEX AND CITY style our fabulous competition prize is winging its way to Inna in the USA.

Coming next week online and instore American designer Nanette Lepore pre-fall collection. Wear with jeans the fabulous black sequin top or in cream to wear with Linen pants. A ruffle neck leopard print short sleeve top or a sexy leopard print wrap silk dress.

Juicy Coutures high Summer offering of handbags also coming next week. Pink and white beach bags, plus Silver or gold leather tote bags and shoppers with rope handles. Great for holidays or everyday bags with your summer wardrobe.

HALSTON HERITAGE RE STOCK.....

 Re-stock on Halston Heritage dresses as worn in sex and the city 2... Buy online to guarantee your purchase.

Sale continues online and instore with 50% reduction on Juliet Dunn Kaftans, Metalicus body tight range and Olivia Rubin Dresses. All other stock reduced by 25% including 120% Lino, Milly New York, Tibi and all jeans ranges.

 Win a fabulous Halston Heritage Plisse Silk dress as worn by Sarah Jessica Parker in Sex in the city 2 worth over £400.00.

Have a Carrie-eque moment and enjoy a piece of Sex and the city with a chance to win the fabulous Halston Heritage dress. The label of the moment with Sarah Jessica Parker creative director Halston Heritage is this summers must have wardrobe essential. Simply answer the question below and email to competition@stanwells.co.uk. The competition closes on the 11th June and the winner will be announced on 18th June.

Question; Which Sex and the City 2 actress is creative director for the Halston Heritage collection?

This weeks special offer instore and online, Rachel Gilbert. 15% reduction on all the spring/ summer 2010 collection for one week only. Starting Friday 21st - 28th. Please quote

Promotional code RG2110

 High summer linens from  120 percent lino now in store and online. Taupe linen harem pants with a sequined waist band and cuffs to wear with toning linen knit tee`s. Khaki combat pants in linen with matching military jackets or wear them with lino`s lilac print jersey tops and tee`s. Ptinted linen shorts and pintuck tunics in a great selection of colours.

Juicy Coutures logo tee`s to wear with Juicy`s cropped black pull on harem pants and fabulous white terry cropped pants with matching white terry hoodie. Great for the gym or just lounging.

One of the  X-Factor finalists in  2008, Diana Vickers is pictured wearing Olivia Rubin Miro Fitted Bodice Dress In Blue! 
The Miro Fitted Bodice Dress In Blue is a Silk fitted dress with pink and black satin shoulder detail, one sleeve sits slightly off the shoulder. Side zip, 100% silk, 100% acetate lining.

Summers trend for print silks comes no hotter than Olivia Rubins silk dress collection. Edgy enough for town and chic enough for a day at the races or wedding. This is avaliable in store and on line.

I am a huge fan of Jacey Withers designs and was bowled over by his collection when I saw it at London fashion week. Now Stanwells second season with Jacey Withers, his "island coleection" SS10 is inspired by the usual mystical and mythological which Jacey`s signature style. The jewellery collection in bold in design with a sophisticated use of silver 22 carat gold and semi precious stones. Predominatley stirling silver which is cast and embelished with black finish patina to give a distinctive edge. We have repeats sell out stingray pieces and the SS10 "island collection" is amazing

Not keen on traditional wedding dress styles? Check out these pictures from a recent fashion shoot by Ann Simmons of Camera-a for Stanwells photographing alternative wedding dresses for the modern bride. Both of these gorgeous alternatives to the traditional wedding dress are by Rachel Gilbert and are available at Stanwells of Lymington.
The location for the shoot is The Marine Restaurant which will be opening in Summer 2010 at Milford-on-Sea, a spectacular place!

http://www.themarinerestaurant.co.uk/
http://cameraaphotography.co.uk 

Metalicus

High summer Metalicus with nautical theme. Stripes ahoy black and white tank dresses and vests. Anazingly one size fits all from a UK8 to UK 16! Metalicus basics to wear, layer, classics in white and cream or black vests, t-shirts, dresses and loose tunics all in two way stretch machine washable fabrics.

Juicy Couture

Mid season offer on Juicy Couture clothing and accessories. All reduced by 15% for one week only, from 30th April to 7th May. Quote promo code on all Juicy Couture purchases JC15AP both instore and online to obtain the reduction

Sestra Moja

Sestra Moja`s vintage inspired pieces of intricatley designed lace, crochet and knit in the shape of tunics, dresses and tops have just arrived at Stanwells in store and online. Sestra Moja is perfect for a romantic summer wardrobe these timeless pieces you will keep forever. Cheese cloth, muslin and lace in a tea rose or blue palette. Great with jeans the linda muslin top is available in white, blue. The bibiana dress has a knitted bodice and full antique lace and crochet skirt available in chocolate or green with black trim.

Richmond X

Richmond X, go sexy with John Richmonds distressed sequin jeans. Light wash bleach denim with sequin backed distressed detail. Wear them with a white tee and pumps plus a great leather jacket and you are set to go...

Castaner Spanish Espadrilles

Castaner Spanish espadrilles just in time for the summer. Gold canvas, pink or black satin espadrilles and stone linen wedge boot to wear with all your summer linens. Wedge heel denim shoe boots and glamorous blck patent ankle strap.

Juliet Dunn

Juliet Dunns fabulous summer kaftans in an array of jewell colours. Red, yellow and turquoise silk boyfriend shirts with sequin and embroidery detail. A fluted hem Juliet Dunn silk coat dress plus a Juliet Dunn chiffon beach dresses in lime and cobolt plus a red shirred top ruffle hem dress.

Nanette Lepore

More hot hot colours from Nanette Lepore. New Yorks hottest designers offers a fabulous show of colour in the Nanette Lepore summer collection. The firecracker dress one shoulder knitted striped dress plus a galmorous multi coloured tropical print dress with a zip through front. Citron silk and a tulip shape skirt in the shape of the windswept dress with eyelet stud detail a cat walk feature now at Stanwells.

Tanja Sarnes amazing Handwritten collection is topped up for spring with lots of new exciting Handwritten Buttercup yellow dresses and Handwritten jumpsuits plus skirts and Handwritten jackets in broderie angalise. Classic Handwritten dresses in taupe plus loose fit Handwritten tunic dress to wear on its own or with peg pants in iris.

Sass & Bide the clever Australian design duo introduced their spring collection. The Sass & Bide sunrider figure hugging dress in black jersey with cream bead fringing. Back in store the ever popular Sass & Bide rats skinny elastic side rouched leggings to wear with over sized t - shirts.

120 percent lino`s burst of colour with summer pink, blue and yellow hues. 120 percent lino dresses in linen jersey, 120 percent lino long sleeve t - shirts, 120 percent lino tuincs and 120 percent lino tops. All washable and great for early spring to team with jeans and dresses to team with platform wedges.

Stanwells own label cashmere is now in stock. 2 ply shawl collar sweaters in baby blue or pink an ideal weight for spring. Classic cashmere v - neck sweater in a semi fitted shape available in taupe or cream plus a multi purpose cashmere long front jacket tie it, twist it, wear it as a cardi or a sweater.

Milly New York, is this springs usual lady luxe glamour from Milly New York will not dissapoint. Exotic mahogany print chiffon one shoulder dresses for a feminine edgy look. Team your spring jeans with Milly New York sleeve mahaogany print chiffon top for a chic dress down look.

Tibi is now one of the worlds largest contempary brands and never short of colour. Tibis signature prints are available in shorts, maxi dresses and a fabulous "boyfriend" blazer in black print with a real 80`s vibe. A super glam assymmetric navy silk dress with sequins on the shoulder for a maximum impact evening wear.

MIH Jeans, galore from the girls best friend company MIH Jeans. Amazing fit and so on trend with balanced denim. Choose from the Paris croped and the relaxed fit easy flare London - Jeans, all sizes currently in stock.

Hoss Intropia

Cult Spanish label Hoss Intropia, youthful and ecclectic range of new arrivals today in knitwear, the beaded trim "parka dress" and a sequinned shoulder bag in pewter. A pewter sequinned cardigan with a chiffon edge to wear with a lace top dress. Hurry Hoss Intropia is proving to be a best seller.

Sestra Moja

Sestra Moja vintage inspired treasures are new in store and online. Intracate lace crochet detail muslin dresses debut at Stanwells this spring. A gorgeous pink tiered dress with a bow on the front and washed linen tunics with ribbon and frill detail. Sestra Moja is romantic and pretty but easy to wear, Sestar Moja has that "keep forever" feel. Shop Sestra Moja exclusive at Stanwells.

Buba Londons cult bags make a welcome return to Stanwells this season. Glamorous leather travel bags, spring bling clutches, butterfly snaps.

More from Fabiana Filippi, the Tuscan designer, Fabiana Filippi is super luxe butter soft leather in apricot or taupe. Swing sweaters in linen and ruffle neck jersey t-shirts.

James Jeans, jeans galore-bootcut, skinny and straight leg. Vintage wash and classic indigo from James Jeans.

MIH Jeans super fitting Paris cropped jeans in khaki & white. Also the ever popular MIH Jeans, Oslo straight leg.

Halston Heritages long awaited 70`s reborn jumpsuites are now in stock. Electric blue, silk print jumpsuit with retro vibe to wear with metalic heels. Halston Heritage glamorous white jersey dress and the Sarah Jessica Parker double layer blue plisse dress now in stock.

Richmond X go sexy this Spring. John Richmonds cult clothing rabge, Richmond X always in black with highlights of white, metal and a rare splash of colour.

Tibi New York luxury glamour for the girls who cannot imagine wearing a little black dress! Casual chic floral print maxi dresses in cream plus a glamorous hummingbird print silk chiffon floor sweeping gown with lady luxe glamor appeal.

New at Stanwells this week, shoes from the high profilr French brand See by Chloe. Cool gril glamour platformss for the Spring Summer, 10 retro collection of block heel platforms in red and navy.

Milly New York, the all American collection of silk chiffon beaded dresses in natural. Pucci inspired tunics and one shoulder dresses in gorgeous tan, pink, turquoise and black. Butter soft tan leather jackets or a 70`s inspired leather trench with gold button details.

Arrived at Stanwells this week, the eagerly awaited Halston Heritage. Hollywood cult T-shirt range, Kain. Also the eclectic Hoss Intropia from Spain and Tanja Sarnes natural stretch Handwritten collection.

Great new arrivals at Stanwells, this week 120 percent Lino, ruffle blouses in hot coral and white. Khaki combat pants with military pockets.

Milly New York sophisticated pre- Spring collection in coral, cream and navy. Tweed " chanel style" jackets, cute mini skirts with patch pockets and a georgeous navy maxi dress with cream chain detail.

Finally Language L.A. tees, tunics, tees and dresses to wear with jeans or on their own.

New at stanwells this week, Early spring slip into Fabianna Fillipi luxurious Italian knitwear. Not just fabianna fillipis super lux cashmere/silk cardigans and sweaters but this season butter soft leathers in apricot or taupe to layer over contrasting vests and tees. Fabianna fillipi creates a look that is always rich but never flashy.

Exquisite washed  leather jackets from  Argentinean  label DOMA has arrived. Great with jeans and in fun bright colours along with black and neutrals .Quilted ,with rollup sleeves or with snug knitted hoods DOMA is sure to be a future classic..

Fastly becoming a Stanwells favourite Twenty8Twelve by Sienna Miller will continue to build a strong following this spring. Famous for its very skinny jeans, great tops and coats. SS10 brings oil slick pink prints in tops tees and jackets, great jersey dresses and a sexy hot pink fitted dress. Twenty8Twelve Summer 10 collection presents gorgeous, wearable clothes for woman of all ages

26th January 2010

New at stanwells this week, New York designer Nanette Lepore, "chanel style" suits, beautiful trench coats and figure hugging dresses.

Also the new Richmond X collection from John Richmond. Go for the " riock chick" look with sequined silver dresses and sharpe tailored boyfriend jackets...utterly feminine.

Also Simple dress tees with embelished fronts to wear with jeans or under jackets.